“I don’t like work, work is for jerks, stay in be with the circus freaks.”
-Prime, “In Summer”
Lee Heir was working in a meat factory. This isn’t a follow up to Upton Sinclair’s The Jungle. It was his first job and he wasn’t undercover. He was just going through the tedious motions of industrial livelihood, watching each package convey by with “prime” stamped on the side.
Whether the band name serves as motivation or a memory, Heir dedicated his free time to producing a blend of good music
Heir started Prime years ago, but later teamed up with guitarist Chris D. Bramley in 2019, and the two eventually brought in Stuart Boles and Jon Carter. Yet, the group was strictly formed to make music for the time being.
“I formed Prime originally in 2014 as a studio project,” Heir explained, “and in 2015 we began doing more live shows, playing pretty much continuously for a few years until I wrapped things up on the band just over a year ago, and decided we wouldn’t play live again.”
That decision happened in December 2019. It wasn’t the end of a band per se, but more of a recharge considering the group is still releasing music. The pandemic may have helped the quartet accept the transition to making camp in the studio and taking a break from touring. Heir was able to concentrate on new music and new projects while also returning to the drudge of the daily grind during the day.
And, as expected, new material was released.
“I’ve never been the strongest, but nobody knows this, I’ve never stayed the longest, nothing comes easy.”
Prime is a rock band. However, they blend in some classic sounds of other genres, and they do it well.
Heir said, “We make rock music, but it has a mix of blues, glam, indie and punk which I think makes us stand out.”
There are certain tracks where listeners are privy to the influences and inspirations of Prime, and the sound spans musical generations. There are hints of famed revolutionary artists such as David Bowie and even a little Pet Shop Boys sneak in, but what is most prominent is a mesh of ‘70s’ and ‘80s’ punk attitude and sound, bluesy rhythms and a touch of glam.
Although Prime may be finished touring and Heir is looking toward the future, there are still some quality tracks that listeners can enjoy.
The UK outfit has centered their sound around influence and are looking to share their music with listeners though the direction of the band is still in question.
In 2020, they released a compilation of their best songs, Art/Facts. “In Summer” is a solid opening track with a genuine poppy ‘80s’ feel to the sound. The rhythm, especially the vocal verses, is infectious. It’s a perfect lead into “Bye Bye” which can be considered a glam rock, funky track that makes a listener want to move. From the first two songs, perhaps their best two tracks, audiences can grasp the talent Prime has for melody.
“To Be Or Not To Be” then brings out the punk sound. That continuous loud drumbeat that became a staple in the British punk revolution is found throughout, and Heir’s attitude can be sensed in his blunt lyrics. “I.O.U.” then highlights a different instrument: the bass. A funky bass line opens another rhythmic track that has a feel of an early Tom Petty or John Mellencamp song.
After the rough garage distortion of “No Sign Of Life,” the band slows down their tempo for the ever-important album balance. “Free N’ Easy” showcases Heir’s vocal range as the listener enjoys ‘70s’ melody and cadence. “Like The Weather” then teases listeners with a new element to Prime’s sound with a brief bit of synth to introduce the track—which will become more apparent later on.
“Flatline” showcases Heir’s real lyrics the best since he does tend to focus on what he observes on a day-to-day basis. It’s a great song because of the shift in tempo that happens around the 1:10 mark and the 2:00 mark on the track. As stressed before, and album needs balance, but that same balance can also be captured within the a single song if done correctly.
Considering Prime meshes styles of the past, most can be found in “Take Me To Your Crew” which is quite a feat to accomplish. There’s this strange marriage of ‘70s’ and ‘80s’ punk with a bluesy guitar solo by Bramley. Though punk is technically one genre, we’ve seen it change each decade, so being able to blend certain elements without losing the overall sound is respectable—as is adding a totally different genre’s dynamic.
Prime’s sound begins to shift into experimentation with “White Boys, White Noise,” taking a Primus-like bass line and inserting pop culture references. It’s funky, going back to their style on “Bye Bye,” but more contemporary. Fittingly, a “Bye Bye” remix follows with an increased tempo and electronica dynamics added, putting a new wave feel into what originally sounded like a ‘70s’ track. This remix takes basically everything they know how to do, punk, rock, funk, disco, glam, and whatever else to create this alternative track—and the keyboard is a fantastic touch.
“Teen TV” ends the album with a straight chaotic punk track, reverting back to that garage band sound of a band’s pure joy for their craft without a care for what the audience thinks.
In 2021, Prime released “Jeff Took A Trip,” which, despite the band’s uncertain future, verified their studio work remains intact. The psychedelic track rivals a Pink Floyd song with soul, blues, indie rock and electronica elements.
Heir confessed, “I’m not a fake songwriter. Everything is based in reality or observations that I feel to be an accurate representation of how people really act. There’s pressure I put on myself to succeed in what I do.”
There’s definitely talent present. If Heir continues Prime or decides to focus on a different project, he has at least left some good music to be remembered, and enough of a sample for listeners to be intrigued by what else is to come.