Ivory Lake Glistens on the Surface, but the Darkness Runs Deep

“Blue thumbs and hearts, put them in a line and sniff them all up, the new cocaine without the shame.”
-Ivory Lake, “My Phone”

The embedded screams of abuse remain stationed in his memory as Josh Watts bashes sticks and hammers pedals against the plastic skin that surrounds him. A sound that was once absorbed in the womb to be rediscovered 14 years later through the pulsing rhythmic influence of Lars Urlich has now consumed his limbs as an adult. He was lost but found sanctity in applause.   

Watts is all of Ivory Lake. The talented young musician composes for and creates on each instrument during production of his original material. For live shows, he has assembled a grouping from the deep talent pools England and Spain have to offer that embodies chemistry like only musicians can. His drive and the obstacles he has had to overcome have formed a budding artist in the alternative/indie pop scene.

Labels, however, are meant for industry, and occasionally the mood of the sound overpowers the meaning of the lyrics. With influences that range from the Beach Boys to Metallica, Watts has accomplished a rare blend of style that has the possibility of broadening his listeners.

“To be able to give people some kind of meaning would be an amazing place to be,” Watts said.

He has the platform to showcase his abilities and now he yearns to share meaning with new audiences. He needs to share his story to satisfy an understandably involved, somewhat damaged mind.

“They’ll never remember, they might just remember.”

Ivory Lake is a beautiful backcountry part of the Waitaha River in the west coast region of New Zealand. The water is surrounded by mountains, like an exclusive spring reward for only the most devoted of campers and hikers. It’s somewhere Watts had never heard of before, but a glowing rippling pool one evening ignited his imagination as he visualized elephant tusks stabbing the water. Capturing inspiration is part of his creative process.

With English and Jamaican heritage running through his veins, Watts spent a majority of his childhood in Crookes outside of Sheffield, England—and his father spent the majority of Watts’ childhood in prison. His mother, on the other hand, was a musician and played in a band with her sister. Treacle was an all-female melodic rock band, and Watts’ mother managed the drums and provided vocals—something that was obviously passed down.

Josh Watts

Watts recalled, “I can always remember the sound of them rehearsing in my grandparents’ cellar. After they were finished and my mom would let me have a bash on her drum kit, that was always the best bit for me.”

That beat, that sound that resonated upward through the floorboards, whether performed on an amplifier or streamed out of speakers, wasn’t just meant to influence, but rather drown out the issues young children should never be exposed to. Watts, along with his brother and sister, were forced beyond their control to listen to the vulgar words and witness the physical assault of domestic violence.

“We could always hear what was going on. We weren’t physically abused, it was more psychological. You have to understand the effect that seeing the person you love most getting their head slammed into a flight of stairs has on a young child; it’s something I relive almost daily. I know the victim is my mother, and I can’t speak to her experience, only mine and being five years old and frozen at the top of the stairs, unable to help or move or even speak. It’s the absolute worst feeling I have ever felt and I regret not being able to help to this day, even though I know I couldn’t have if I tried.”   

Though memories struggle to exit, forms of relief have the ability to enter the mind. Music has been an outlet for Watts in order to curb the anger and release his thoughts. It has reduced the pressure of recollection and given direction to simmering uncertainty.

You expected the pain, but you didn’t expect to feel like this.”

Pain can be an enhancer when it comes to lyrical composition, but also a hindrance to expansion if not blended into the sound correctly. Another obstacle Watts has had to overcome is the fact that he is dyslexic.

During grade school, he began struggling with core subjects such as literature and math; it was frustrating to make sense of what others seemed to solve with ease. He was an outsider without an answer until being formally diagnosed at 12, a year after moving to Spain with his mother and siblings.

The relocation was needed after the violence had become too much to deal with and his struggle in the classroom were just an added obstruction at an important developmental phase of life. Just like his mother rightfully fleeing from the abuse, Watts had to address his disorder to pursue his dreams as a composer. 

“It’s like there’s a jigsaw puzzle in my head but none of the pieces look like they fit,” Watts shared. “My songs still have the meta narrative, but then there might be references to 12 completely unrelated stories that only I know about in there—which I think can help open the songs to the listener’s own perspective.”

His songwriting has found a home in alternative/indie pop, which helps tremendously with a jumbled mind. The style is experimental at times, and if properly contained, albeit contradictory liberal, the blend of sound and voice has the ability to branch out from the norm without straying from structure and theory. Occasionally, a listener will be entranced by the standard poppy cadence, chord progression and major-key positive emotions and fail to process the darkness of the words. On the contrary, if revealed by the ear, the lyrics may be more accepted with a broader emotional response. It’s different than falling victim to complete sadness through minor bleak signatures and depressing stories—which there’s a time and place for when sought. In a sense, and this is by no means a professional analysis, the blend of different styles and themes is a form of stabilizing an unrelated unbalance.     

Watts’ music could also be derived from a subconscious connection to his mother’s ‘90’s melodies. They both had to overcome obstacles and found hope and promise of new beginnings at the same time. In addition, music has the tendency to repeat itself every thirty years, not necessarily the sound, but the resemblance, attitude and meaning. Perhaps it’s the generational bond between parent and child that creates these era revolutions, or perhaps it’s the shared influences of adult and youth listeners under the same roof.  

“You couldn’t help the ones you loved, but now you learned that love is hard.”

Watts saw his first concert when he was 14, which happened to be Metallica during their World Magnetic Tour. Metallica didn’t truly find mainstream success until the early-‘90s when Watts was exposed to not just his mother’s music, but other artists of the time.

Along with the heavy metal idols, Queensryche didn’t find mainstream success until around the same time in the late-80s—though their foundation happened in the late-70s. Their records were successful enough the decade between to keep afloat before becoming an act that still tours to this day. Yet, along with Metallica, the band found prominent radio success in the early-90s.

Ex-lead singer Geoff Tate was an important part of Queensryche’s earlier success, but has since sought solo endeavors. Enter influence and opportunity for Watts. The drummer was selected to play for Tate’s band during the singer’s 2019 tour. Watts performed over 100 shows in 26 countries in just six months.

Watts (drummer) on tour with Geoff Tate’s band.

Tate said of Watts, “He’s a talented singer and songwriter as well as an incredibly solid drummer. He’s been able to play all the Queensryche material so well, and that’s serious stuff for a drummer.”

Landing a spot on Tate’s act was vital for Watts’ exposure to not only the industry but the experience of a major tour and performance fresh into his songwriting—even before releasing any material. He was able to bond with other artists and build a strong network by relying on his personality and skill. He benefited from staying true to himself.

“Josh Watts is so easygoing and such a pleasure to work with,” Tate added. “He’s all about the music all the time.”

Through inspiration, influence and first-hand knowledge, Watts has received a better understanding of sound and structure which has led to the construction of quality songs.  

“I wanted to sleep, my head wouldn’t let me, I thought about the way you see me, and why don’t you hate me.”

Though his influences could be traced back to ‘80’s and ‘90’s metal, his sound varies from the heavy distortion and monotone vocals of the high-octane genre. Yet, the deep dark lyrical themes remain. Enter inspiration. And don’t forget the underrated alternative melodies of the ‘90s and ‘00s which was found in Treacle’s sound. Though Watts has difficulty listening to songs that were meant to drown out the abuse to this day, inspiration was maintained.

Besides the connection, the words and hints of past melody, Watts has been able to use his modern influences to shape his style. Artists such as the 1975, Tame Impala, Father John Misty and Phoebe Bridgers have all served as inspirations on his path to crafting his idiosyncratic alt pop craft.

Watts explained, “Although the music I write is on the lighter side of things, a lot of my lyrics could be classified as heavy in a way. Light, fun and interesting with darker subject matter.”

There is a complex method to the madness. Humble enough to not claim expertise on any one instrument, Watts considers himself competent enough to write and play the drums, piano, guitar and bass. He’s a dedicated father to two small children, so the free gaps in the day are meant for practice and creation whenever presented. Therefore, a majority of his composition comes while alone in the dark hours of the evening. He is, however, unapologetically and undeniably himself during his practice, and also understands that in an ever-changing world, there’s always room for growth, and adaptation is necessary to survive genre and personal shifts. Change is inevitable and can affect the whole process from draft to final cut, and an artist must be open to critique and alterations that produce the best track possible.

Writing alone can only take an artist so far. Currently, Watts works with The Animal Farm records in London and producers Mat and Ville Leppanen (Alien Feelings, Alex Goupil, Seprona), and he recognizes the great contributions of the company, including maintaining an assembly to his songs when the drafts can be all over the place.

The Leppanen brothers said of Watts, “We’ve found it very motivating to work with Josh because he’s a talented, skillful and versatile musician with great work ethic. It’s always a pleasure to work with people like that.”

Josh Watts

Watts touched on composing, “I don’t really have any structure to my writing, and my lyrics can be complicated, putting them together in my own dyslexic way. I like it that way because it leaves a little wiggle room for the listener’s interpretation, and I think in music that is a huge part of what makes people feel connected to the song.”

Ivory Lake has three songs out now and commitment to the craft can be found in each one.

Nothing here is physical to you.”

The COVID-19 pandemic was bittersweet for Watts, as it was for others. Many people suffered tremendously dealing with various forms of loss, but it also offered perspective. Watts used his unexpected free time to first spend quality time with his family, but also find himself as an artist and experiment as a songwriter, mastering his craft.

In 2021, Ivory Lake released three singles, “Pillows,” “Lazy” and “My Phone.” The debut EP features “Pillows” as the title track, and the song is a great example of what Watts is going for with his sound. Structurally, it’s fantastic. A high-octave, slow-tempo soft piano intro transitions into Watts’ indulgent melodic vocals and strumming of an acoustic guitar. The build-up is what is key here, though soft, about a minute in, the listener experiences that familiar indie pop piano chord progression found in bands like Jukebox the Ghost. The song is then in full compilation as the verse flows into the chorus.          

“I’m most proud of ‘Pillows,’ Watts admitted. “It’s the song that took me the longest to write and it really came together in a beautiful way.”

Musically, the song is beautiful, but lyrically, it’s deceptive. The theme is the effect domestic violence has on children who witness the assault; it’s a very personal song to Watts. The key, tone and tempo all promote joy, but the theme of the words is dark. The listener is experiencing a moment; not the violence itself, but the mental consequence that affects others. The sound is purposely meant to soothe the situation, almost saying it will be “all right.” With the decreasing dynamics of the bridge vocals and the comforting brief guitar solo that follows, it’s like the audience is under the pillow as well. The music stands for avoidance and misdirection while the lyrics serve as a reminder that the memory is always present, with hope to primarily be dormant. The structure of the song is the in-and-out of a traumatic situation. The coda then matches that lovely intro.

“Lazy” begins with a similar cadence, now cementing part of Ivory Lake’s style. The light intro rhythm becomes the verse, and then there’s a nice pick-up in vocal and musical timbre during the pre-chorus. The transition into the chorus flows perfectly, and the additional elements during the shift out of the chorus and into the second verse are done well. The theme of the song is depression and the vicious cycle the mind gets trapped in, consuming a person with the lack of motivation. However, the tone and tempo of the music and Watts’ vocals capture the mood of attempting to lift out of the state. Yet, the character apologetically succumbs to depression though the will to rise is there, but just can’t be found. The words are the disorder; the music is the cure yet to be discovered.

The last single, “My Phone,” shows Ivory Lake’s versatility, primarily in sound and tempo. It also displays Watts’ ability to flawlessly construct a pop song. “Pillows” may be Watts’ favorite song, but “My Phone” is an absolute hit. In each part of the track’s structure, the elements provide catchiness among the subtle differences. This is a record that could be played in a variety of settings. Lyrically, it’s fantastic. The words are relevant to modern society and relationships and how technology has consumed many, and could potentially replace the most human of emotions and traits. The “happy” beat masks a different trouble, not one of personal adversity or obstacles, but rather the problems society is creating for itself.

Even though Ivory Lake has a catalog of just three songs, future releases should be greatly anticipated by listeners.    

“Don’t tell me just how it ends when I don’t know where to begin.”

Watts has the ability to take Ivory Lake far in the industry. He is an excellent musician, a great songwriter, and already has major performance and touring experience serving as the drummer for Tate. 

“I have listened to and enjoyed his solo material,” Tate shared about Watts. “I see nothing but success for him in the future.”

The multi-talented singer-songwriter realizes the effort that must be put toward his goals. His dedication is proven, his abilities have been showcased, but he also understands that balance is a necessity. Luckily for Watts, music also serves as a form of decompression, a relief from his anxiety.

Josh Watts

“I have a very busy mind that often evolves into panic attacks,” Watts confessed. “So when I’m creating something, it’s the only time I can really feel my mind go quiet and go into auto pilot.”

That, and his love for exotic animals. From years spent watching Steve Irwin and David Attenborough as a child, Watts began collecting unusual species. Iguanas, tortoises, terrapins, snakes, leopard geckos, salamanders, tropical fish and tarantulas among many others were always of the utmost interest to him. Witnessing the beauty and magic of the life cycle became a side passion, a different avenue to channel his emotions and thoughts.

We all have our idiosyncrasies that lead to ascertaining some idea of significance, and whatever Watts is doing, it’s working. His overall approach to life is admirable, maintaining a warm heart though a product of a troubled past and damaged mind beyond his control, and making sure his children are never exposed to the same issues. The perseverance to overcome and find meaning in art, discovering splendor in the darkness, and recognizing that deep-seated gloom is always present have shaped his sound and personality. Watts’ life created Ivory Lake. His creation has no ceiling.

“My drive comes from self-loathing and not believing I’m good enough, it just makes me try harder and put in the hours. I can only really hope to sprinkle a little bit of who I am as a person into the genre and watch it unfold from there,” Watts said. “There is no telling where it will go but I’m excited to find out.”

He has done his best, he has tried, and listeners are rewarded for that. This is only the beginning, and we all have been given perspective to reflect upon through Ivory Lake’s music and Josh Watts’ story.

Prime has Stamped Their Name on the Rock World

I don’t like work, work is for jerks, stay in be with the circus freaks.”
-Prime, “In Summer”

Lee Heir was working in a meat factory. This isn’t a follow up to Upton Sinclair’s The Jungle. It was his first job and he wasn’t undercover. He was just going through the tedious motions of industrial livelihood, watching each package convey by with “prime” stamped on the side.

Whether the band name serves as motivation or a memory, Heir dedicated his free time to producing a blend of good music

“Too many people have nothing to do, don’t look at me, I’m not looking at you.”

Heir started Prime years ago, but later teamed up with guitarist Chris D. Bramley in 2019, and the two eventually brought in Stuart Boles and Jon Carter. Yet, the group was strictly formed to make music for the time being.

“I formed Prime originally in 2014 as a studio project,” Heir explained, “and in 2015 we began doing more live shows, playing pretty much continuously for a few years until I wrapped things up on the band just over a year ago, and decided we wouldn’t play live again.”

That decision happened in December 2019. It wasn’t the end of a band per se, but more of a recharge considering the group is still releasing music. The pandemic may have helped the quartet accept the transition to making camp in the studio and taking a break from touring. Heir was able to concentrate on new music and new projects while also returning to the drudge of the daily grind during the day.

And, as expected, new material was released.

“I’ve never been the strongest, but nobody knows this, I’ve never stayed the longest, nothing comes easy.”

Prime is a rock band. However, they blend in some classic sounds of other genres, and they do it well.

Heir said, “We make rock music, but it has a mix of blues, glam, indie and punk which I think makes us stand out.”

There are certain tracks where listeners are privy to the influences and inspirations of Prime, and the sound spans musical generations. There are hints of famed revolutionary artists such as David Bowie and even a little Pet Shop Boys sneak in, but what is most prominent is a mesh of ‘70s’ and ‘80s’ punk attitude and sound, bluesy rhythms and a touch of glam.

Although Prime may be finished touring and Heir is looking toward the future, there are still some quality tracks that listeners can enjoy.

“He would tell you, well he would tell you, it’s safe to cross the line.”

The UK outfit has centered their sound around influence and are looking to share their music with listeners though the direction of the band is still in question.

In 2020, they released a compilation of their best songs, Art/Facts. “In Summer” is a solid opening track with a genuine poppy ‘80s’ feel to the sound. The rhythm, especially the vocal verses, is infectious. It’s a perfect lead into “Bye Bye” which can be considered a glam rock, funky track that makes a listener want to move. From the first two songs, perhaps their best two tracks, audiences can grasp the talent Prime has for melody.

“To Be Or Not To Be” then brings out the punk sound. That continuous loud drumbeat that became a staple in the British punk revolution is found throughout, and Heir’s attitude can be sensed in his blunt lyrics. “I.O.U.” then highlights a different instrument: the bass. A funky bass line opens another rhythmic track that has a feel of an early Tom Petty or John Mellencamp song.

After the rough garage distortion of “No Sign Of Life,” the band slows down their tempo for the ever-important album balance. “Free N’ Easy” showcases Heir’s vocal range as the listener enjoys ‘70s’ melody and cadence. “Like The Weather” then teases listeners with a new element to Prime’s sound with a brief bit of synth to introduce the track—which will become more apparent later on.

“Flatline” showcases Heir’s real lyrics the best since he does tend to focus on what he observes on a day-to-day basis. It’s a great song because of the shift in tempo that happens around the 1:10 mark and the 2:00 mark on the track. As stressed before, and album needs balance, but that same balance can also be captured within the a single song if done correctly.

Considering Prime meshes styles of the past, most can be found in “Take Me To Your Crew” which is quite a feat to accomplish. There’s this strange marriage of ‘70s’ and ‘80s’ punk with a bluesy guitar solo by Bramley. Though punk is technically one genre, we’ve seen it change each decade, so being able to blend certain elements without losing the overall sound is respectable—as is adding a totally different genre’s dynamic.

Prime’s sound begins to shift into experimentation with “White Boys, White Noise,” taking a Primus-like bass line and inserting pop culture references. It’s funky, going back to their style on “Bye Bye,” but more contemporary. Fittingly, a “Bye Bye” remix follows with an increased tempo and electronica dynamics added, putting a new wave feel into what originally sounded like a ‘70s’ track. This remix takes basically everything they know how to do, punk, rock, funk, disco, glam, and whatever else to create this alternative track—and the keyboard is a fantastic touch.

“Teen TV” ends the album with a straight chaotic punk track, reverting back to that garage band sound of a band’s pure joy for their craft without a care for what the audience thinks.

In 2021, Prime released “Jeff Took A Trip,” which, despite the band’s uncertain future, verified their studio work remains intact. The psychedelic track rivals a Pink Floyd song with soul, blues, indie rock and electronica elements.

Heir confessed, “I’m not a fake songwriter. Everything is based in reality or observations that I feel to be an accurate representation of how people really act. There’s pressure I put on myself to succeed in what I do.”

There’s definitely talent present. If Heir continues Prime or decides to focus on a different project, he has at least left some good music to be remembered, and enough of a sample for listeners to be intrigued by what else is to come.

Tony Benn Embodies Alternative Folk

“I see my father now in me, a little more every day, the bad is there too, keeps the good company.”
-Tony Benn, “Don’t Give Up Your Heart”

Tony Benn has an interesting namesake. He is not the former minister of technology, nor is his name the hip shorter version of the famed crooner. And for all the college basketball fans out there, it’s not the head coach of Virginia’s stage name.

No, Tony Benn is his own person, and he’s made a name for himself as a modern folk singer-songwriter.  

“People give bullshit advice, tell me how to live my life, what to think and what to feel, what is right and what is real.”

The Irish singer has spent most of his career as a solo artist. Yet, he found success in 2005 with the band Exploding Marmalade, reaching the Irish Top 30. Having been in the industry most of the 21st century, Benn has shared his stories internationally. He dedicated himself to music when he was young, however.

He reminisced, “I always sang in school and when I was 15 I had some money saved from my summer job. I wanted to get either a surfboard or a guitar. I decided on a Squire Telecaster (no regrets, it shaped the rest of my life), I bought a book and taught myself, playing every day till I was obsessed.”

After grabbing the axe and mastering the strings, Benn wanted to make a mark with his own voice, and he strengthened the talent he had inside the hard way and the academic way. While busking on streets, Benn attended Dublin’s Ballyfermot school of Music, and the combo helped prepare him for this career aspirations.

“Things you’re holding on to, they just hold you down.”

With influences such as Eddie Vedder, Roy Orbison, Ani Di Franco and Bruce Springsteen, Benn’s knowledge of music was vast from a variety of avenues. Listeners may even find some Bob Dylan-esque dynamics in Benn’s composition, both musically and vocally.

“I try to marry modern songwriting with a classical DADGAD guitar sound and my singing voice,” Benn said.

His acoustic stylings fit the alternative folk genre well, but with the addition of his deep soulful poetry and measured tempo, his sound becomes very stripped-down and raw. He isn’t afraid to find inspiration outside of the genre as well. For example, listening to pop and classic country helps discover basic and infectious melodies. All these elements help construct a good singer-songwriter, and it’s a style that audiences of the genre have come to love from generation to generation.

“But you took two steps forward, I just fell out of time.”

In 2009, Benn released his first solo album, Tony Benn. Though the production quality wasn’t outstanding, the tracks really defined what Benn was going for: emotional lyrics paired with great guitar play. Just like some of the best Irish music. His songs were basic to his plight, but tracks such as “It Starts in C” gave hints at the passion he was capable of creating.

After a lengthy hiatus from releasing new content, it wasn’t until last year when Benn put out another full-length album, If I Cross Your Mind. The title track softly, and fittingly, opens the album and sets the tone of what is to come—and it’s one of the songwriter’s favorite songs.

Benn explained, “It has a distinctive sound because of the DADGAD tuning. The melody is sung in kind of a yodel which I don’t usually do, and the lyrics are simple and mature.”

When an artist is able to accept and stay true to a consistent sound early, it makes for a better collection. Benn created his own distinction in the alternative folk genre without straying too far and deterring listeners who are loyal to the style.

The harmonica in “Don’t Give Up Your Heart” is a nice touch, and also a staple in folk music. There is a slight shift in sound in “Won’t You Be Mine” and an increased tempo in “The City.” Yet, his best cadence may come, depending on the ear, in “No More Excuses.”

Explicit language isn’t needed in most stories, but when Benn curses in “People Give Bullshit Advice,” it heightens the song. Since it is uncommon throughout the rest of his lyrics, it strengthens his passion.

“Gypsy Rover” closes out the album nicely with a little more volume then the tracks that preceded it. If not paying attention, as in playing the album in the background while focusing on work or another task, the songs could sound the same. However, they aren’t, and there lies Benn’s brilliance. Subtle changes in the sound provide enough variety to produce a quality album.

Benn’s latest 2021 single, “If We Make it Through the Winter,” continues his consistent sound, fresh with harmonica, melodious guitar and a sing-along..

Though imperceptibly different, each song has two traits that are never abandoned: guitar melody and meaningful lyrics anyone can be moved from and find a relation to.

Benn said of life, “The struggle for me, like anyone else, is to survive and keep all the plates spinning.”

Alternative and folk fans, especially ones accustomed to Irish melody, will be satisfied with Benn’s latest release. He stays true to himself just like listeners stay true to the sound.

Vulgarithm Looks to Perfect Its Style

“There is no shame”
-Vulgarithm, “Piece of Shame”

Experimentation in music, especially when mixing genres, has led to progression within the industry. Vulgarithm is looking for similar success, and is using an old style to help.

Vulgarithm is a one-man outfit created by Andy “Dirt” McGurk. With a decade of rock and metal experience, he decided to make a change and challenge his artistic abilities.

McGurk explained, “I felt my previous solo stuff started getting stale and I needed a creative reboot.”

Bands, or artists, in need of invention look to the technique of blending styles, or in many pop culture cases, collaboration. Look what’s going on with country and hip-hop, for example. Blending sounds is different, though, especially when it’s one person creating and programming the composition. McGurk knew what he liked, knew what was becoming flat, and decided to venture into the uncertain world of providing unique content.

Based in the U.K., McGurk has concentrated on music since he was a child. There wasn’t a thought toward anything other for his future. He learned the piano at six and eventually picked up the guitar. He studied his craft, learned structure and sound through listening to songs and attending festivals, and eventually followed the industry as it has drastically shifted the last two-plus decades. He realized a personal change was inevitable and vital to sustain in an overcrowded scene.

“Am I just a shell, an entertainer to the few?

Vulgarithm’s style could best be described as riff rave. It takes deeper riffs, especially the low distortion popularized in the ’90s and 2000s, and mixes in some 90s dance music. Sound strange? There’s a little more to it, so it’s a tad difficult to explain. Yet, within the variety of beats offered, nu-metal is also present.

“Bands with big riffs and grooves always stick with me,” McGurk said, “but the two biggest influences on my writing has been anything Trent Reznor or Maynard James Keenan have done. Constantly reinventing themselves to make their music unique.”

Those inspirations, and also the vocal tone of Serj Tankian at times, can be heard. More so, the bass usage is similar to The Prodigy and the nu-metal act Ultraspank. Yet, he also mixes in remains of the old rap-rock genre on some tracks when the vocals are added. A good comparison may be Hed PE.

Then there are the visual elements, and this derives from McGurk’s time as an audience member watching bands such as Chemical Brothers, Underworld and Orbital. I’ve personally seen Nine Inch Nails and Tool before, and the production quality of their performances is incredible. It’s an art; it’s an act. Of course, they have the funding to offer that level of entertainment on a grand scale, but adding those elements are important factors to consider. 

The combination of visuals with energetic sound can take a live show to the next level. However, there first needs to be live shows.

“Is anyone afraid I’ll never be left behind?”

Vulgarithm uses projections and costumes to enhance the experience for its audience. Unfortunately, there haven’t been many performances to showcase its fresh act and sound. In fact, the only shows McGurk has been able to share are virtual, having never played in public as Vulgarithm due to the COVID-19 pandemic.

McGurk said about his shows, “I’ve had a grand total of 3, maybe 4. Sadly, all of these have been online as Vulgarithm has only been around since the start of 2020.” He added, “My main aim as an individual performer is to look engaging as well as sounding good.”

As many in the industry know, live shows are where artists make a majority of their money, and for McGurk to miss out on that type of revenue and promotion is difficult to swallow. In the meantime, it’s about finding other avenues in order to sustain.

“This is where Vulgarithm has to step up now,” McGurk explained. “It has only known lock-down in its existence so I’ve had to really push the word out through music, videos, online shows, and merch. Anything other than gigging to let the general public know I exist.”

Release and sustain.

“Maybe leave it and see what the future holds.”

In 2019, Vulgarithm released Share If You Agree, and offered its sophomore EP, Share If You Disagree, last year. The single “Out My Way!” was recently shared on Feb. 19. More tracks will be released leading up to McGurk’s next EP, Share In The 3rd Degree.

There are a couple tracks by Vulgarithm that best defines the sound McGurk is attempting to develop and perfect. “Piece of Shame” off Share If You Agree provides listeners with an idea of Vulgarithm’s influences. It has similar energy to the nu-metal group Spineshank. McGurk really finds his sound and attitude on “The Vulgar Rhythm” and “I Cannot Take This Country Seriously.” The latter is his hit, in my opinion, and it’s because the song is one of the most consistently rhythmic and structured tracks McGurk has produced.      

Though Vulgarithm is in no doubt creative and versatile, which is most apparent in its tracks “Still Have Doubts” and “I Can Only Find Nothing,” there is a small issue to consider. Occasionally, when blending styles, consistency suffers. You can use different styles to make a unique sound, but it’s better to keep that unique sound instead of flirting with other combinations on the same track or album. Experimentation is a necessity for the creative mind, but so is organization for the final product.

There is some Reznor in “Out My Way!” but it also displays Vulgarithm’s ability to make infectious hard rock beats. On the contrary, it also makes abrupt changes to the sound, including the insertion of the Independence Day speech. No complaint there. Great movie, great speech. The one thing Vuglarithm can work on is its in-song transitions, and then it will have its unique sound.  

Nine Inch Nails, Tool, The Prodigy and Chemical Brothers maintained their sound and style, and they are definitely great acts to be influenced by. In the case of Maynard James Keenan, when a new sound was developed, it wasn’t developed necessarily through Tool, but rather A Perfect Circle or Puscifer.

What Vulgarithm is best at, in my mind, is rhythmic nu-metal, or perhaps industrial metal. There are parts of each song that McGurk can use. He has a good hard rock vocal range and tackles issues with his lyrics, he can make excellent beats and riffs, and can visual stimulate an audience. The key is bringing those aspects together more consistently and organizing each song and EP for a better flow. And if he can do that, he has the ability to become a known brand.

Heavy rhythmic acts, whether straight riffs or with the addition of synthesizers, do work on an international level. Danish band Volbeat has some of the best cadence for a hard rock band, especially with the distinctive vocals of Michael Poulsen. However, if Vulgarithm wants to take note of any band to learn from, it would be Rammstein. The Germans not only blend hard rock distortion with synthesizers almost perfectly, they know how to structure a song from beginning to bridge to end. Not to mention Rammstein is one of the most electrifying live acts in the world. Trust me, I’ve seen them and I will always remember that show.

McGurk is on the right path with Vulgarithm. One thing is for sure, he is creative and true to his style, and once he perfects it, it can take him places.