“There is no shame”
-Vulgarithm, “Piece of Shame”
Experimentation in music, especially when mixing genres, has led to progression within the industry. Vulgarithm is looking for similar success, and is using an old style to help.
Vulgarithm is a one-man outfit created by Andy “Dirt” McGurk. With a decade of rock and metal experience, he decided to make a change and challenge his artistic abilities.
McGurk explained, “I felt my previous solo stuff started getting stale and I needed a creative reboot.”
Bands, or artists, in need of invention look to the technique of blending styles, or in many pop culture cases, collaboration. Look what’s going on with country and hip-hop, for example. Blending sounds is different, though, especially when it’s one person creating and programming the composition. McGurk knew what he liked, knew what was becoming flat, and decided to venture into the uncertain world of providing unique content.
Based in the U.K., McGurk has concentrated on music since he was a child. There wasn’t a thought toward anything other for his future. He learned the piano at six and eventually picked up the guitar. He studied his craft, learned structure and sound through listening to songs and attending festivals, and eventually followed the industry as it has drastically shifted the last two-plus decades. He realized a personal change was inevitable and vital to sustain in an overcrowded scene.
Vulgarithm’s style could best be described as riff rave. It takes deeper riffs, especially the low distortion popularized in the ’90s and 2000s, and mixes in some 90s dance music. Sound strange? There’s a little more to it, so it’s a tad difficult to explain. Yet, within the variety of beats offered, nu-metal is also present.
“Bands with big riffs and grooves always stick with me,” McGurk said, “but the two biggest influences on my writing has been anything Trent Reznor or Maynard James Keenan have done. Constantly reinventing themselves to make their music unique.”
Those inspirations, and also the vocal tone of Serj Tankian at times, can be heard. More so, the bass usage is similar to The Prodigy and the nu-metal act Ultraspank. Yet, he also mixes in remains of the old rap-rock genre on some tracks when the vocals are added. A good comparison may be Hed PE.
Then there are the visual elements, and this derives from McGurk’s time as an audience member watching bands such as Chemical Brothers, Underworld and Orbital. I’ve personally seen Nine Inch Nails and Tool before, and the production quality of their performances is incredible. It’s an art; it’s an act. Of course, they have the funding to offer that level of entertainment on a grand scale, but adding those elements are important factors to consider.
The combination of visuals with energetic sound can take a live show to the next level. However, there first needs to be live shows.
Vulgarithm uses projections and costumes to enhance the experience for its audience. Unfortunately, there haven’t been many performances to showcase its fresh act and sound. In fact, the only shows McGurk has been able to share are virtual, having never played in public as Vulgarithm due to the COVID-19 pandemic.
McGurk said about his shows, “I’ve had a grand total of 3, maybe 4. Sadly, all of these have been online as Vulgarithm has only been around since the start of 2020.” He added, “My main aim as an individual performer is to look engaging as well as sounding good.”
As many in the industry know, live shows are where artists make a majority of their money, and for McGurk to miss out on that type of revenue and promotion is difficult to swallow. In the meantime, it’s about finding other avenues in order to sustain.
“This is where Vulgarithm has to step up now,” McGurk explained. “It has only known lock-down in its existence so I’ve had to really push the word out through music, videos, online shows, and merch. Anything other than gigging to let the general public know I exist.”
Release and sustain.
In 2019, Vulgarithm released Share If You Agree, and offered its sophomore EP, Share If You Disagree, last year. The single “Out My Way!” was recently shared on Feb. 19. More tracks will be released leading up to McGurk’s next EP, Share In The 3rd Degree.
There are a couple tracks by Vulgarithm that best defines the sound McGurk is attempting to develop and perfect. “Piece of Shame” off Share If You Agree provides listeners with an idea of Vulgarithm’s influences. It has similar energy to the nu-metal group Spineshank. McGurk really finds his sound and attitude on “The Vulgar Rhythm” and “I Cannot Take This Country Seriously.” The latter is his hit, in my opinion, and it’s because the song is one of the most consistently rhythmic and structured tracks McGurk has produced.
Though Vulgarithm is in no doubt creative and versatile, which is most apparent in its tracks “Still Have Doubts” and “I Can Only Find Nothing,” there is a small issue to consider. Occasionally, when blending styles, consistency suffers. You can use different styles to make a unique sound, but it’s better to keep that unique sound instead of flirting with other combinations on the same track or album. Experimentation is a necessity for the creative mind, but so is organization for the final product.
There is some Reznor in “Out My Way!” but it also displays Vulgarithm’s ability to make infectious hard rock beats. On the contrary, it also makes abrupt changes to the sound, including the insertion of the Independence Day speech. No complaint there. Great movie, great speech. The one thing Vuglarithm can work on is its in-song transitions, and then it will have its unique sound.
Nine Inch Nails, Tool, The Prodigy and Chemical Brothers maintained their sound and style, and they are definitely great acts to be influenced by. In the case of Maynard James Keenan, when a new sound was developed, it wasn’t developed necessarily through Tool, but rather A Perfect Circle or Puscifer.
What Vulgarithm is best at, in my mind, is rhythmic nu-metal, or perhaps industrial metal. There are parts of each song that McGurk can use. He has a good hard rock vocal range and tackles issues with his lyrics, he can make excellent beats and riffs, and can visual stimulate an audience. The key is bringing those aspects together more consistently and organizing each song and EP for a better flow. And if he can do that, he has the ability to become a known brand.
Heavy rhythmic acts, whether straight riffs or with the addition of synthesizers, do work on an international level. Danish band Volbeat has some of the best cadence for a hard rock band, especially with the distinctive vocals of Michael Poulsen. However, if Vulgarithm wants to take note of any band to learn from, it would be Rammstein. The Germans not only blend hard rock distortion with synthesizers almost perfectly, they know how to structure a song from beginning to bridge to end. Not to mention Rammstein is one of the most electrifying live acts in the world. Trust me, I’ve seen them and I will always remember that show.
McGurk is on the right path with Vulgarithm. One thing is for sure, he is creative and true to his style, and once he perfects it, it can take him places.